Jonaki was selected as our brand for fragrances. Jonaki is a firefly from Bangladesh. It is the story of light that illuminates the dark and glitters in moonlight with its magical presence. Found in forest near lakes and garden and sparkles like a luminous ballet at night.
It is a freedom loving firefly, youthful and self contained and inspired poets and writers with its romanticism and expression of joy. Our world famous Bengali Nobel Laureate, Rabindranath Tagore wrote poems and songs on Jonaki.
To us Jonaki is a “ Joy of Light “